Emirates extends multi-year partnership with UAE Team Emirates XRG
The publish Emirates extends multi-year partnership with UAE Team Emirates XRG appeared first on TD (Journey Day by day Media) Travel Daily Media.
Emirates Airline and UAE Group Emirates XRG have introduced the extension of their partnership which can see the airline retaining its rights as one of many foremost naming companions of the workforce, along with the Emirates brand emblazoned on the workforce’s jerseys and shorts till the top of the 2028 season.
Adnan Kazim, Deputy President and Chief Business Officer, Emirates Airline mentioned: “Once we started our relationship with UAE Group Emirates XRG, we knew the tremendously well-liked sport can be a strong automobile to deliver Emirates nearer to biking followers world wide. It has achieved that and extra. The workforce has raised the profile of biking within the UAE and constructed a devoted nation-wide group of avid cyclists. The UAE has additionally risen within the ranks to grow to be a premier biking powerhouse on the UCI World Tour. We’re proud to be a significant contributor of that success and stay up for working with the workforce to take skilled biking to the subsequent stage.”
Mauro Gianetti, CEO & Group Principal, UAE Group Emirates-XRG mentioned: “We’re very excited and proud to increase this particular partnership with Emirates. For the reason that starting of the mission in 2017 we’ve got grown yr on yr to grow to be the primary workforce in world biking and this achievement has been made potential by means of not solely the work and dedication of our riders, however the help behind and Emirates has been a key a part of that progress. We’re experiencing a really particular interval for the workforce and for biking within the UAE and we hope for a lot of extra years of success collectively and lots of extra victories.”
The connection between Emirates and UAE Group Emirates XRG started in 2017, when it grew to become the UAE’s first and solely skilled biking workforce competing within the UCI World Tour. For the airline, it was its first foray in worldwide biking, and its help over the course of the final eight years has helped deliver the UAE to the world stage of the game, cementing its place as one in all high nations to compete across the globe.
Since then, UAE Group Emirates XRG has grow to be one of many high groups on the skilled peloton. UAE Group Emirates XRG has over 250 worldwide wins to its identify, together with three Tour de France titles, a Giro d’Italia victory, and a UCI World Championship gold medal. Over 20 UAE Group Emirates XRG riders have graced the profitable podium, together with Tadej Pogacar within the trifecta of the Tour de France, Giro d’Italia, and the street race world championship.
The workforce additionally closed the 2024 season as its greatest ever with a staggering 81 wins, together with two grand excursions and a World Championship. UAE Group Emirates XRG was additionally the primary ranked workforce within the UCI World Tour in 2023 and 2024.
Together with naming rights and the Emirates brand on workforce kits, the model may also proceed to look on workforce automobiles, present hospitality experiences for purchasers, rider entry, unique promotional alternatives and cash can’t purchase experiences, along with visibility on the workforce’s digital and social media channels.
Over time, the airline and the workforce have additionally partnered collectively on a number of group initiatives that promote well being and well-being, together with rides throughout totally different Dubai landmarks in the course of the Dubai Health Problem, Emirates Group worker engagement initiatives, amongst different actions.
The workforce is gearing as much as compete within the UAE Tour, a seven day, four-stage, UCI World Tour occasion that’s taking males’s and ladies’s skilled biking within the area to the subsequent stage.
The publish Emirates extends multi-year partnership with UAE Team Emirates XRG appeared first on Travel Daily Media.