AirAsia announces collaboration with beverage maker Hausboom
The submit AirAsia announces collaboration with beverage maker Hausboom appeared first on TD (Journey Day by day Media) Travel Daily Media.
AirAsia teamed up with Malaysian glowing juice model Hausboom for a novel collaboration to create drinks impressed by varied flight locations.
The collaboration brings collectively two homegrown names to have fun native pleasure and a shared ardour for connecting folks.
In manufacturing until December of this 12 months, the collaboration introduces 9 limited-edition Hausboom bottles, every that includes a flavour impressed by a special AirAsia vacation spot.
From Strawberry for Seoul to Roti Bakar for Kuala Lumpur, the collection is a playful nod to the range of AirAsia’s community and the wanderlust of Malaysian customers.
Different locations embrace Almaty, Phu Quoc, Sihanoukville, Xi’an, Nairobi, Melbourne, and Amritsar.
The destination-themed bottles shall be accessible at over 6,800 retail areas together with 7-Eleven, KK Mart nationwide; CKS Retail, Bataras Hypermarket & Superstore and Servay Grocery store in Sabah; in addition to SEN SEN Division Retailer and Everwin in Kuching.
Every bottle incorporates a distinctive QR code for entry into the ‘Sip & Win’ contest, with month-to-month prizes together with limitless free flights and unique rewards from AirAsia’s journey and way of life ecosystem spanning SNAP, Resorts, RIDE, Ikhlas, and extra.
Proudly homegrown
AirAsia head of economic Liyana Mahizzan defined that the corporate is a Malaysian airline that’s proudly dedicated to constructing robust, homegrown partnerships that resonate with the communities it serves.
Mahizzan stated: “Our collaboration with Hausboom aligns completely with our mission to champion native innovation and to have interaction with the rising way of life client phase, significantly among the many 21–35 age group, which makes up greater than 42 % of our buyer base. By way of this marketing campaign, we’re not solely connecting with new audiences by means of daring, acquainted flavours, but in addition giving again to our loyal company with an opportunity to win limitless flights for a 12 months, together with unique prizes from SNAP, Resorts, RIDE, Ikhlas, and extra.”
She went on to say that the initiative is a part of the airline’s broader technique to deepen its emotional reference to customers, unlock worth throughout new market segments, and reinforce AirAsia’s position as extra than simply an airline, however a way of life model that empowers Malaysian entrepreneurs and communities.
Mahizzan concluded with: “We stay dedicated to inspiring our company to enterprise past typical boundaries and discover new locations. Because the airline with probably the most intensive community in ASEAN, our objective is to boost their journey experiences by means of distinctive and enriching journeys, whereas cultivating a deeper spirit of journey all through the area.”
For his half, Hausboom CEO Azri Zahier Azmi remarked: “Because the fastest-growing beverage model in Southeast Asia, Hausboom has all the time been about pushing boundaries and staying forward of tendencies. In in the present day’s fast-changing market, agility is vital, and this collaboration with AirAsia is an ideal instance of how we’re adapting in daring, inventive methods. We now have laid a powerful basis by anchoring our model round three core way of life pillars: Hausboom Music, Hausboom Fashion, and Hausboom Excessive, every connecting with various communities whereas staying true to our core viewers. We’re thrilled to be a part of a marketing campaign that not solely showcases our best-selling drinks but in addition conjures up our clients to dream greater, journey additional, and have fun our native roots with pleasure.”
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