BBQ Bros Partners with Beetroot Hospitality to bring 8 restaurants to the UAE
BBQ Bros publicizes its three way partnership with Beetroot Hospitality and confirms its plan to open eight eating retailers within the UAE by 2027. A Memorandum of Understanding for a primary flagship location has been signed with a gap by August 2025 in Dubai Creek.
The strategic partnership introduces BBQ Bros’ genuine flavors and distinctive BBQ expertise to the UAE’s dynamic culinary panorama by way of eating places, pop-ups, public occasions, festivals, social occasions, particular celebrations, and personal catering.
At present, BBQ Bros has established operations in Belgium, on the famend Tomorrowland competition, in addition to in Lebanon, Egypt, and Kuwait. With the UAE being a key marketplace for culinary innovation and variety, this three way partnership marks a big step within the model’s growth technique.
The collaboration will leverage Beetroot Hospitality’s intensive native market data and operational experience, facilitating the opening of a number of BBQ Bros retailers throughout prime areas. BBQ Bros UAE plans to increase into varied segments of the meals market, together with pop-up areas, catering providers for each non-public and public occasions, and participation in festivals.
“Partnering with Beetroot Hospitality is such an thrilling step for us,” mentioned Mario Aoun, proprietor of the BBQ Bros international model. “The UAE is an unbelievable market, and we will’t wait to carry our international BBQ flavors to this vibrant neighborhood. This three way partnership not solely marks a milestone for our model but additionally permits us to share our ardour for barbecue with the varied and vigorous neighborhood within the UAE.”
Antoine Massé and Alexander Suski, Managing Companions at Beetroot Hospitality, expressed their enthusiasm: “We consider that the UAE is the proper marketplace for the enjoyable, cool, and BBQ way of life model of BBQ Bros. With our insights into native preferences and tendencies, we’re assured that we will adapt the BBQ Bros model to resonate with UAE prospects whereas sustaining the authenticity the model is understood for.”
The primary BBQ Bros outlet is ready to open within the Dubai Creek space by August 2025, with further areas to observe. The menu will function a various vary of barbecue dishes, crafted with the best components and impressed by conventional grilling strategies from world wide.
As a part of this three way partnership, BBQ Bros and Beetroot Hospitality are dedicated to sustainability and neighborhood engagement, guaranteeing their operations contribute positively to the native financial system and surroundings.